Hibi is a creative collaboration of incense from Awaji Island and matches from Harima. It is a matchbox-style incense that can be used easily without an igniter. After lighting up the matchstick incense, it emits a comforting aroma and spreads for ten minutes. An innovative concept born from the encounter of two of Hyogo prefecture’s traditional crafts.

“Even on an ordinary day, in the middle of familiar sights, fascinated by aroma, at the invitation of a fragrance, my mind will take flight. The sky I looked up at that day, flowers swaying in my memory, Hibi is a gentle punctuation mark in the passing of time. The spirit to enjoy fragrance will always be in my pocket.”